Since last week, I have decided to create a collaboration between Levi's X Mind. Levi's are a brand which have been involved in many charitable collaborations and are an ethical, inclusive brand. From the large size selection to their work with the LGBTQ+ community, they seem like the perfect fit for a collaboration with mental health charity, Mind.
I have refreshed my gantt chart now to plan for this project pathway and have undergone in depth research into Levi's and Mind as brands.
I have also conducted primary research this week:
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