STAUD magazine

Within the final year of university, we were tasked with creating a brand magazine, with a specific aim. i.e. to encourage promotion or raise awareness. Within a group of 5, we created a brand magazine for an overseas-based brand, STAUD, to promote their garments to the UK market. Distributed quarterly, this magazine would reach consumers via POS in department stores that currently sell the brand within the UK, as well as being accessible online to aspirational customers.

STAUD are a LA based clothing and accessory brand, retailing within the affordable luxury and sustainable fashion sectors. Created by Sarah Staudinger in 2015, the designer brand aims to be accessible to all women, while simultaneously empowering them. After discussing the brand values of STAUD, the group became immersed in the target market and image of the brand, and began to create something special. Individually, we each took on a specific role that adhered to out personal strengths and I became responsible for writing overseas content as an International Journalist. Durning the project, I took a trip to the US and created a number of articles from an American perspective. This idea arose from the brands' US roots and seemed appropriate to inform the reader of the aspiration LA lifestyle. Other articles of mine included topics of fast-fashion and celebrities in STAUD clothing.

In addition to my written work, I also took on an organisational role by creating a calendar and flat-plan of the prospective 6-week schedule for this magazine. I pride myself on being organised and well prepared, and therefore this suited my qualities. Overall, this project has taught me that despite my instinct to be in control and make decisions as a leader, it is both enjoyable and challenging to work with other strong-minded creatives. However, I have learnt to take a step back when necessary and I have gained skills as a team player during this project. 

Contributors: Katie Greenwood, Laura Townsend, Amy Cameron, Charlotte Rollin, Sophie Dickson
Photographers: Rosie Butcher, Sam Chignell
Illustrator: Maisie Smith

By enlisting the help of professional photographer, Rosie Butcher , we carried out a location shoot to advertise the latest collection from the brand. During this shoot, I acted as a stylist to direct each shot alongside my team-members. We shot in Manchester central library and China town.

UPDATE #10

This week i have almost finished all components of my FMP! After completing the Marketing report and communications plan last week, and making a decent start to my event plan, i am almost finished the whole project. I have since received the physical support of the event with the QR stamp and Tattoo flash sheet. I am in the process of finishing the final few elements of the event plan, such as the press release and the invitation. I need to create the media list too and add this into my research file.

Next week, I have a meeting on Monday with both Charlie & Guy, but I hope to have everything finished and be able to print and submit my project. I am planning on printing the Lookbook, event plan and press release. This will be handed in within a black box i have bought, along with the stamp, tote bag and temporary tattoo sheet.

STAUD - STYLING

UPDATE #9

During Week 9 I have focussed on the marketing document for the collaboration between Levi's X Mind. This marketing report builds upon the feasibility report, and adds in a communications plan and campaign element. Within the report i have included a PESTEL analysis, a SWOT analysis, a consumer profile and additional important market information. I have also created mock-ups to allow the reader to visualise the campaign, and have created graphics for the event, influencer marketing and digital promotion. This stage has allowed me to improve on my photoshop skills and has helped me to finalise the report. Here is some of the things that i have been working on:

The event plan has begun this week too, and I have started to make decisions for the venue, catering and tangible interactions during the event for guests. 

By the end of next week i hope to be at the stage of completion, and ready to print the final documents in preparation to hand-in on Monday 30th. I am feeling quite happy with my progress at the moment but i do keep having huge doubts in my work and the amount i have to submit. The marketing document has been difficult to write this week, as i am unsure of how in-depth to go into the logistics of the campaign.