During Week 9 I have focussed on the marketing document for the collaboration between Levi's X Mind. This marketing report builds upon the feasibility report, and adds in a communications plan and campaign element. Within the report i have included a PESTEL analysis, a SWOT analysis, a consumer profile and additional important market information. I have also created mock-ups to allow the reader to visualise the campaign, and have created graphics for the event, influencer marketing and digital promotion. This stage has allowed me to improve on my photoshop skills and has helped me to finalise the report. Here is some of the things that i have been working on:
The event plan has begun this week too, and I have started to make decisions for the venue, catering and tangible interactions during the event for guests.
By the end of next week i hope to be at the stage of completion, and ready to print the final documents in preparation to hand-in on Monday 30th. I am feeling quite happy with my progress at the moment but i do keep having huge doubts in my work and the amount i have to submit. The marketing document has been difficult to write this week, as i am unsure of how in-depth to go into the logistics of the campaign.
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