STAUD magazine

Within the final year of university, we were tasked with creating a brand magazine, with a specific aim. i.e. to encourage promotion or raise awareness. Within a group of 5, we created a brand magazine for an overseas-based brand, STAUD, to promote their garments to the UK market. Distributed quarterly, this magazine would reach consumers via POS in department stores that currently sell the brand within the UK, as well as being accessible online to aspirational customers.

STAUD are a LA based clothing and accessory brand, retailing within the affordable luxury and sustainable fashion sectors. Created by Sarah Staudinger in 2015, the designer brand aims to be accessible to all women, while simultaneously empowering them. After discussing the brand values of STAUD, the group became immersed in the target market and image of the brand, and began to create something special. Individually, we each took on a specific role that adhered to out personal strengths and I became responsible for writing overseas content as an International Journalist. Durning the project, I took a trip to the US and created a number of articles from an American perspective. This idea arose from the brands' US roots and seemed appropriate to inform the reader of the aspiration LA lifestyle. Other articles of mine included topics of fast-fashion and celebrities in STAUD clothing.

In addition to my written work, I also took on an organisational role by creating a calendar and flat-plan of the prospective 6-week schedule for this magazine. I pride myself on being organised and well prepared, and therefore this suited my qualities. Overall, this project has taught me that despite my instinct to be in control and make decisions as a leader, it is both enjoyable and challenging to work with other strong-minded creatives. However, I have learnt to take a step back when necessary and I have gained skills as a team player during this project. 

Contributors: Katie Greenwood, Laura Townsend, Amy Cameron, Charlotte Rollin, Sophie Dickson
Photographers: Rosie Butcher, Sam Chignell
Illustrator: Maisie Smith

By enlisting the help of professional photographer, Rosie Butcher , we carried out a location shoot to advertise the latest collection from the brand. During this shoot, I acted as a stylist to direct each shot alongside my team-members. We shot in Manchester central library and China town.